Start Your Social Media Marketer Career

Jobs in social media are projected to grow as social media usage for individuals and businesses continues to increase*. We have the resources you need to start your career in social media marketing.

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Build your social media marketing skills

Status: Free Trial
Status: AI skills

Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Instagram, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Presentations

Status: Free Trial

Northwestern University

Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data

Status: Free Trial

Skills you'll gain: Social Media, Social Media Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Marketing Communications, Target Audience, Media Planning, Digital Media Strategy, Brand Strategy, Strategic Communication, Media Strategy, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Earned Media

Marketing is a broad career path with lots of opportunities for specialization. As a social media marketer, you'll likely collaborate closely with your marketing team colleagues working on channels such as email, paid media, or search engine optimization (SEO). Learning about marketing channels beyond social media and how they work together in an omnichannel marketing strategy can help you stand out to employers when applying for entry-level jobs. Learn more about Coursera and discover additional resources you can use to build foundational knowledge and new skills as you navigate the social media job market:

Frequently asked questions (FAQ)

*US Bureau of Labor Statistics. "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6." Accessed December 14, 2023.