What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
University of Pennsylvania
People Analytics
Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Predictive Analytics, Network Analysis
4.6
Rating, 4.6 out of 5 stars
6.1K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
Meta
Introduction to Data Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection
4.8
Rating, 4.8 out of 5 stars
854 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Business Analytics
Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Extract, Transform, Load, Business Analytics, Data Collection, Data Quality, Exploratory Data Analysis, Data Visualization Software, Regression Analysis, Network Analysis, Internal Controls, Business Intelligence, Analytics, Data Processing, Data-Driven Decision-Making, R Programming, Robotic Process Automation, Customer Analysis
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.1K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Michigan
Sports Performance Analytics
Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Predictive Modeling, Matplotlib, Applied Machine Learning, Kinesiology, Injury Prevention, Statistical Machine Learning, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics
4.5
Rating, 4.5 out of 5 stars
257 reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Meta
Introduction to Front-End Development
Skills you'll gain: HTML and CSS, Bootstrap (Front-End Framework), Responsive Web Design, Front-End Web Development, User Interface (UI), JavaScript Frameworks, Web Design and Development, Web Applications, React.js, Javascript
4.8
Rating, 4.8 out of 5 stars
13K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
Web Design for Everybody: Basics of Web Development & Coding
Skills you'll gain: Wireframing, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Hypertext Markup Language (HTML), Browser Compatibility, Bootstrap (Front-End Framework), Javascript, Front-End Web Development, User Interface (UI), Web Development Tools, Verification And Validation, Interactive Design, Application Frameworks, Code Review, Web Design and Development, Event-Driven Programming, Usability
4.7
Rating, 4.7 out of 5 stars
35K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling
4.6
Rating, 4.6 out of 5 stars
5.2K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Status: AI skills
IBM
IBM Data Analyst
Skills you'll gain: Data Storytelling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Predictive Modeling, Generative AI, SQL, Interactive Data Visualization, Exploratory Data Analysis, Data Wrangling, Data Analysis, Jupyter, Big Data, Matplotlib, Statistical Analysis, Pandas (Python Package), IBM Cognos Analytics, Excel Formulas, Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
92K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: New
Maven Analytics
ChatGPT & Generative AI for Data Analytics
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, Machine Learning Methods, Large Language Modeling, Microsoft Excel, Artificial Intelligence, Python Programming, SQL, Debugging
4.8
Rating, 4.8 out of 5 stars
11 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Meta
Django Web Framework
Skills you'll gain: Django (Web Framework), Web Development, Web Servers, Web Applications, Data Modeling, Back-End Web Development, MySQL, Application Security, Database Development, Application Frameworks, Database Management, Hypertext Markup Language (HTML)
4.7
Rating, 4.7 out of 5 stars
611 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
IBM
IBM Data Science
Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Predictive Modeling, SQL, Supervised Learning, Feature Engineering, Plotly, Interactive Data Visualization, Exploratory Data Analysis, Jupyter, Data Wrangling, Data Literacy, Data Analysis, Data Mining, Matplotlib, Unsupervised Learning, Generative AI, Pandas (Python Package), Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
143K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
IBM
IBM Business Analyst
Skills you'll gain: Data Storytelling, Requirements Elicitation, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Process Mapping, Process Optimization, Requirements Management, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Scope Management, Process Analysis, Stakeholder Engagement, Data Visualization Software, Excel Formulas, Microsoft Excel, Analysis
4.7
Rating, 4.7 out of 5 stars
13K reviews
Beginner · Professional Certificate · 3 - 6 Months