What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
Status: AI skills
IBM
IBM Data Science
Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Predictive Modeling, SQL, Supervised Learning, Feature Engineering, Plotly, Interactive Data Visualization, Exploratory Data Analysis, Jupyter, Data Wrangling, Data Literacy, Data Analysis, Data Mining, Matplotlib, Unsupervised Learning, Generative AI, Pandas (Python Package), Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
143K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Michigan
Web Design for Everybody: Basics of Web Development & Coding
Skills you'll gain: Wireframing, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Hypertext Markup Language (HTML), Browser Compatibility, Bootstrap (Front-End Framework), Javascript, Front-End Web Development, User Interface (UI), Web Development Tools, Verification And Validation, Interactive Design, Application Frameworks, Code Review, Web Design and Development, Event-Driven Programming, Usability
4.7
Rating, 4.7 out of 5 stars
35K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google
Google Advanced Data Analytics Capstone
Skills you'll gain: Regression Analysis, Data Visualization, Statistical Analysis, Advanced Analytics, Data Analysis, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Machine Learning Methods, Interviewing Skills, Portfolio Management
4.9
Rating, 4.9 out of 5 stars
1.2K reviews
Advanced · Course · 1 - 4 Weeks
Status: Free Trial
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling
4.6
Rating, 4.6 out of 5 stars
5.2K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Google
Data Analysis with R Programming
Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Visualization, Data Analysis, Tidyverse (R Package), Data Visualization Software, Statistical Programming, Data Cleansing, Data Manipulation, Programming Principles, Data Transformation, Integrated Development Environments, Data Structures
4.8
Rating, 4.8 out of 5 stars
11K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
IBM
IBM Full Stack Software Developer
Skills you'll gain: Prompt Engineering, Istio, HTML and CSS, Node.JS, Software Development Life Cycle, Software Architecture, Unit Testing, Object-Relational Mapping, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Kubernetes, Cloud Services, OpenShift, Git (Version Control System), Full-Stack Web Development, Cloud Computing, Jupyter, Interviewing Skills
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
55K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Michigan
Python for Everybody
Skills you'll gain: Web Scraping, Data Processing, Relational Databases, JSON, Database Design, SQL, Network Protocols, Web Services, Restful API, Data Modeling, Programming Principles, Application Programming Interface (API), Data Structures, Data Collection, Data Visualization Software, Data Manipulation, Computer Programming, Python Programming, Scripting Languages, Data Import/Export
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
277K reviews
Beginner · Specialization · 3 - 6 Months
University of California, Irvine
Human Resources Analytics
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources Management and Planning, Human Resources, Human Resource Strategy, Workforce Planning, Business Metrics, Business Analytics, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention
4.6
Rating, 4.6 out of 5 stars
2K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
Amazon Web Services
AWS Fundamentals
Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Data Migration, Cloud Storage, API Gateway, Hybrid Cloud Computing, Cloud Management, Cloud Infrastructure, Cloud Security, Data Import/Export
4.8
Rating, 4.8 out of 5 stars
6.4K reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Status: AI skills
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
3.8K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Business Analytics
Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Extract, Transform, Load, Business Analytics, Data Processing, Data Collection, Data Quality, Exploratory Data Analysis, Data Visualization Software, Regression Analysis, Network Analysis, Internal Controls, Business Process, Business Intelligence, Tidyverse (R Package), R Programming, Robotic Process Automation, Analytics
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.1K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
IBM AI Developer
Skills you'll gain: Prompt Engineering, HTML and CSS, Software Development Life Cycle, Software Architecture, Large Language Modeling, Unit Testing, Generative AI, Artificial Intelligence, Software Design, ChatGPT, Jupyter, Scrum (Software Development), Software Engineering, Agile Methodology, Bootstrap (Front-End Framework), Web Design, Application Deployment, Automation, Interviewing Skills, Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
69K reviews
Beginner · Professional Certificate · 3 - 6 Months