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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Artificial Intelligence, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, OpenAI, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Cloud Computing Architecture, Cloud Services, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Technologies, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Agile Project Management, Cloud-Native Computing, User Story, Sprint Retrospectives, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Deep Learning

      Skills you'll gain: Computer Vision, Deep Learning, Image Analysis, Natural Language Processing, Artificial Neural Networks, Tensorflow, Supervised Learning, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Applied Machine Learning, PyTorch (Machine Learning Library), Machine Learning, Debugging, Performance Tuning, Keras (Neural Network Library), Python Programming, Machine Learning Algorithms, Analysis, Data Processing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Backlogs, Agile Software Development, Agile Methodology, User Story, Sprint Planning, Scaled Agile Framework, Product Roadmaps, Sprint Retrospectives, Employee Coaching, Kanban Principles, Team Management, Waterfall Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Georgia Institute of Technology

      Introduction to User Experience Design

      Skills you'll gain: User Experience Design, Prototyping, User Centered Design, Usability, Requirements Analysis, UI/UX Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Conduct UX Research and Test Early Concepts

      Skills you'll gain: UI/UX Research, Usability Testing, User Experience Design, Usability, Presentations, User Research, User Experience, Design Research, Research Design, User Centered Design, Research Methodologies, Prototyping, Interviewing Skills, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U
      I
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Correlation Analysis, Web Scraping, NumPy, Python Programming, Probability & Statistics, Data Structures, Predictive Modeling, Big Data, Data Visualization Software, Data Collection, Data Science, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      113K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • IBM & Darden Digital Strategy: IBM
    • DevOps, Cloud, and Agile Foundations: IBM
    • Quantitative Research: University of California, Davis
    • Introduction to Market Research: Coursera Instructor Network
    • Deep Learning: DeepLearning.AI
    • Market Research and Consumer Behavior: IE Business School
    • Agile Project Management: Google
    • Prompt Engineering for Law: Vanderbilt University
    • Financial Markets: Yale University
    • Introduction to User Experience Design : Georgia Institute of Technology

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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