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    • Qualitative Research Methods

    Qualitative Research Methods Courses Online

    Study qualitative research methods for in-depth data analysis. Learn about interviewing, focus groups, and thematic analysis techniques.

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    Explore the Qualitative Research Methods Course Catalog

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Neural Networks and Deep Learning

      Skills you'll gain: Deep Learning, Artificial Neural Networks, Supervised Learning, Artificial Intelligence, Machine Learning, Python Programming, Linear Algebra, Performance Tuning, Calculus

      4.9
      Rating, 4.9 out of 5 stars
      ·
      123K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Interactive Data Visualization, Interviewing Skills, Data Cleansing, Data Validation, Ggplot2, Professional Networking, Tableau Software, Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Dashboard, Sampling (Statistics)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      169K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Market Research and Consumer Behavior

      Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Research, Legal Writing, Case Law, Civil Procedures, Policy Analysis, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Deep Learning

      Skills you'll gain: Computer Vision, Deep Learning, Image Analysis, Natural Language Processing, Artificial Neural Networks, Tensorflow, Supervised Learning, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Applied Machine Learning, PyTorch (Machine Learning Library), Machine Learning, Debugging, Performance Tuning, Keras (Neural Network Library), Python Programming, Machine Learning Algorithms, Linear Algebra, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      146K reviews

      Intermediate · Specialization · 3 - 6 Months

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Journals, Scientific Methods, Writing, Research, Research Design, Research Methodologies, Editing, Style Guides, Ethical Standards And Conduct, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Science Methodology

      Skills you'll gain: Jupyter, Peer Review, Data Modeling, Data Science, Data Cleansing, Business Analysis, Data Mining, Predictive Modeling, Data Quality, Data Storytelling, Analytical Skills, User Feedback, Decision Tree Learning, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21K reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      Operations Research (2): Optimization Algorithms

      Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Mathematical Software, Computational Thinking, Operational Analysis, Mathematical Modeling, Decision Making, Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      150 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, Python Programming, Probability & Statistics, Data Structures, Predictive Modeling, Big Data, Computer Programming Tools, Data Analysis Software, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      113K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Web Content Accessibility Guidelines, Cross Platform Development, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, IBM DB2, Tableau Software, Relational Databases, Star Schema, Data Visualization Software, Interactive Data Visualization, Regression Analysis, Data-Driven Decision-Making, Excel Formulas, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular qualitative research methods courses

    • Neural Networks and Deep Learning: DeepLearning.AI
    • Google Data Analytics: Google
    • Market Research and Consumer Behavior: IE Business School
    • A Law Student's Toolkit: Yale University
    • Deep Learning: DeepLearning.AI
    • How to Write and Publish a Scientific Paper (Project-Centered Course): École Polytechnique
    • Data Science Methodology: IBM
    • Operations Research (2): Optimization Algorithms: National Taiwan University
    • Data Science Foundations: IBM
    • Introduction to Market Research: Coursera Instructor Network

    Frequently Asked Questions about Qualitative Research Methods

    Qualitative research methods are techniques used to collect non-numerical data such as video, audio, or text to better understand experiences, concepts, and opinions. There are several common approaches, all with the goal of answering questions, understanding the human side of different issues, and helping you discover how people experience the world around them. Methods may include observations, interviews, focus groups, and visual analysis. Additionally, you can take a variety of approaches for this research, including:

    • Ethnography, when researchers immerse themselves in a group to better grasp the culture • Grounded theory, which involves the collection of data on a specific topic that's used to create theories • Narrative research, during which you analyze how stories are told as a way of understanding the experiences of participants • Action research, which combines theory and practice to create change‎

    It's important to learn about qualitative research methods if you're interested in taking an active role in solving social issues and gaining better insight into human behaviors. Having a grasp on these methods enables you to thoroughly explore everything from social norms to gender roles to cultural beliefs. The data you collect provides context about the role of humans and the human experience as it applies to different issues. You'll discover how the opinions, contradictory behaviors, and emotions all play a role in various situations for a deeper understanding of a variety of subjects, including consumer behavior, how management practices impact businesses, and more.‎

    Typical careers using qualitative research methods include research assistants, project managers, research analysts, interviewers, recruiters, and human resource professionals. Honing your skills in qualitative research opens up a variety of industries to you. For example, in the medical field, qualitative research methods can be used as part of clinical studies and journal articles. In business, you can use qualitative research to develop marketing strategies and perform product testing. You might work for focus group companies, as part of a team within a business or scientific/medical practice, or on your own as a consultant. There are many career options to choose from.‎

    Online qualitative research courses on Coursera are designed to give you a combination of theoretical and hands-on knowledge to better understand the ideas behind qualitative research and how they impact social sciences along with the methods used to collect and interpret information and data. You can choose a qualitative research methods course that provides a thorough overview and the intermediate-level skills needed for data collection and analysis. You'll have a variety of course and specialization options available from Coursera's global partners, which include Emory University, University of Amsterdam, and SOAS University of London—all designed to empower you with the skills you need to start or advance your career.‎

    Online Qualitative Research Methods courses offer a convenient and flexible way to enhance your knowledge or learn new Qualitative Research Methods skills. Choose from a wide range of Qualitative Research Methods courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Qualitative Research Methods, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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