• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Effectiveness
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "marketing effectiveness"

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Software Developers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Software Engineering, Software Development, Software Testing, Data Ethics, DevSecOps, Test Case, Prototyping, Maintainability, Application Development, CI/CD, Artificial Intelligence, Software Architecture, Code Review, Technical Writing, Natural Language Processing, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Generative AI Learning Path

      Skills you'll gain: Regulatory Compliance, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Digital Advertising, E-Commerce, Customer Engagement, Social Media Marketing, Business Metrics, Brand Marketing, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      211 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Data Ethics, AI Personalization, Artificial Intelligence, Large Language Modeling, Planning, Application Development, Communication, Marketing, Scenario Testing, Performance Testing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Google Ads, Social Media, Social Media Strategy, Media Buying, Social Media Marketing, Web Analytics, Digital Media Strategy, Digital Marketing, Content Strategy, Customer Relationship Management, Digital Advertising, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Marketing Strategies, Marketing, Campaign Management, Paid media, Content Performance Analysis, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Product Management, Business Transformation, New Product Development, Innovation, Ideation, Product Lifecycle Management, Product Development, Technology Strategies, Product Improvement, Product Roadmaps, IT Management, Customer Engagement, Creative Problem-Solving, Prototyping, Business Strategy, Marketing, Leadership and Management, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media Management, Social Media, Social Media Marketing, Content Creation, Calendar Management, Social Media Strategy, Photo Editing

      4
      Rating, 4 out of 5 stars
      ·
      344 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      R

      Real Madrid Graduate School Universidad Europea

      Developing Effective Sports Marketing Strategies

      Skills you'll gain: Brand Management, Branding, Marketing, Marketing Analytics, Marketing Strategy and Techniques, Social Media Strategy, Loyalty Programs, Strategic Partnership, Customer Engagement, Digital Transformation, Customer experience improvement, Content Strategy, Personalized Service, Technology Strategies, Customer Relationship Management, Artificial Intelligence, Data Analysis, Innovation, Cross Platform Development, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Branding, Marketing, Customer Insights, Market Research, Human Learning, Business Ethics, Advertising, Decision Making, Regulation and Legal Compliance, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Social Media, Typography, Content Creation, Social Media Management, Web Content, Video Editing, Digital Design, Generative AI, Graphic Design, Content Marketing, Logo Design, Content Strategy, Customer Engagement, Adobe Photoshop, Creative Design, Visual Design, Storytelling, Infographics, Color Theory, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    1…678…195

    In summary, here are 10 of our most popular marketing effectiveness courses

    • Attract and Engage Customers with Digital Marketing: Google
    • Generative AI for Software Developers: IBM
    • Introduction to Generative AI Learning Path: Google Cloud
    • Customer Understanding and Digital Marketing Channels: Unilever
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Marketing Digital: Universidad Austral
    • Leading the Modern Day Business: University of Virginia
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
    • Small Business Marketing Using YouTube: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok