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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Business Analytics

      Skills you'll gain: Data Literacy, Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Project Management, Data Presentation, Descriptive Analytics, Predictive Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      435 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Analysis Software, Data Cleansing, Software Development Tools, GitHub, Business Analysis, Cloud Computing, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Data Literacy, Data Mining, OpenAI, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, ChatGPT, Digital Transformation, Data Strategy, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Natural Language Processing, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      95K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Data Analytics Capstone: Complete a Case Study

      Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Analytical Skills, Interviewing Skills, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Research Reports, Data Cleansing, Data Visualization, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics Capstone

      Skills you'll gain: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Predictive Modeling, Python Programming, Machine Learning Methods, Project Portfolio Management, Artificial Intelligence, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Data Ethics, Generative AI, Marketing Analytics, Marketing Effectiveness, Feature Engineering, Law, Regulation, and Compliance, Personally Identifiable Information, Predictive Analytics, Customer Analysis, Data-Driven Decision-Making, Emerging Technologies, Artificial Intelligence, Exploratory Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Content, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media Campaigns, Social Media, Marketing, Customer Engagement, Business Marketing, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Marketing Analytics, Machine Learning, Deep Learning, Machine Learning Algorithms, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Marketing, Natural Language Processing, Google Cloud Platform, Artificial Neural Networks, Text Mining, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Financial Statements, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Finance, Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Business Analytics: Tableau Learning Partner
    • Introduction to Data Science: IBM
    • IBM AI Foundations for Business: IBM
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Google Data Analytics Capstone: Complete a Case Study: Google
    • Google Advanced Data Analytics Capstone: Google
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Introduction to Marketing: University of Pennsylvania
    • Generative AI's Applications in Marketing Analytics: Edureka
    • Building a Business Presence With Facebook Marketing: Coursera Project Network

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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