• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Facebook Marketing

    Facebook Marketing Courses Online

    Learn Facebook marketing strategies for business growth. Understand how to engage audiences, build brand awareness, and drive conversions.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Facebook Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Impact: Multiculturalism

      Skills you'll gain: Diversity Marketing, Cultural Diversity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity and Inclusion, Marketing, Advertising, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Language Interpretation, Translation, and Studies, Marketing Strategies

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Prepare for the Meta Marketing Science Certification Exam

      Skills you'll gain: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Automate Blog Advertisements with Zapier

      Skills you'll gain: Blogs, Social Media Content, Facebook, Social Media, Instagram, Automation, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      의사 결정을 위한 비즈니스 분석

      Skills you'll gain: Business Analytics, Risk Analysis, Business Intelligence, Strategic Decision-Making, Data Analysis, Decision Making, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Digital Products with Visme

      Skills you'll gain: Logo Design, Marketing Design, Digital Design, Creative Design, Graphic Design, Marketing Materials, Presentations, Organizational Skills, Data Sharing, User Accounts

      4.1
      Rating, 4.1 out of 5 stars
      ·
      10 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Développe un site Internet gratuit avec WordPress

      Skills you'll gain: WordPress, Web Content, Web Design and Development, Content Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • N

      Nestlé

      Nestlé's Introduction to Marketing - with Abigail Laursen

      Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Media Planning, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea, crece y administra grupos de Facebook

      Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, People Management, Marketing Analytics, Rapport Building, Growth Strategies, Organizational Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Brand Awareness Using Digital Brand Activation

      Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Brand Management, Brand Strategy, Digital Media Strategy, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      The 4 A's of Marketing with Jagdish Sheth

      Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Corporate Sustainability, Marketing Strategies, Business Marketing, Internal Communications, Marketing Planning, Product Marketing, Marketing Channel, Value Propositions, Brand Awareness, Social Media Marketing, Marketing Psychology, Customer Insights, Content Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Customer Support digital transformation with HubSpot

      Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    Facebook Marketing learners also search

    Marketing
    Digital Marketing
    Facebook Ads
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…103104105…167

    In summary, here are 10 of our most popular facebook marketing courses

    • Global Impact: Multiculturalism: University of Illinois Urbana-Champaign
    • Prepare for the Meta Marketing Science Certification Exam: Meta
    • Automate Blog Advertisements with Zapier : Coursera Project Network
    • 의사 결정을 위한 비즈니스 분석: University of Colorado Boulder
    • Create Digital Products with Visme: Coursera Project Network
    • Développe un site Internet gratuit avec WordPress: Coursera Project Network
    • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
    • Crea, crece y administra grupos de Facebook: Coursera Project Network
    • Brand Awareness Using Digital Brand Activation: Coursera Instructor Network
    • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University

    Frequently Asked Questions about Facebook Marketing

    Facebook Marketing is the process of utilizing Facebook and its advertising platform to promote products, services, or brands. It involves creating and managing social media campaigns on Facebook to reach and engage with a target audience. Facebook Marketing enables businesses to leverage the vast user base and advanced targeting options available on the platform to increase brand awareness, generate leads, drive website traffic, and boost sales. Through various Facebook Marketing strategies, companies can create compelling content, run targeted ads, engage with users through comments and messages, and track and analyze campaign performance to optimize results.‎

    To become proficient in Facebook Marketing, there are a few key skills you should focus on:

    1. Social Media Marketing: Understanding the fundamentals of social media marketing is essential. Learn how to create effective strategies, engage with audiences, and measure the success of your campaigns.

    2. Advertising Knowledge: Familiarize yourself with Facebook's advertising tools and features. Learn how to create and optimize ads, target specific audiences, and track ad performance.

    3. Content Creation: Develop skills in creating compelling and engaging content for Facebook. This includes writing effective ad copy, designing visually appealing graphics, and creating engaging videos.

    4. Data Analysis: Facebook provides a range of analytics and insights that can help you understand your audience and measure the effectiveness of your campaigns. Learn how to interpret data and make data-driven decisions to improve your marketing efforts.

    5. Audience Targeting: Gain knowledge about how to effectively target specific audiences on Facebook. Understand the various targeting options available, such as demographics, interests, and behaviors, to reach the right people for your campaigns.

    6. Community Management: Learn how to engage with your Facebook audience, respond to comments and messages, and build a community around your brand or business. This involves creating a positive and interactive environment for your followers.

    7. Stay Updated: Facebook's algorithms and features are constantly evolving. Stay up-to-date with the latest trends, changes, and updates in Facebook Marketing to ensure you're using the most effective strategies.

    Consider utilizing online courses or platforms that specialize in teaching Facebook Marketing to gain these skills efficiently and effectively.‎

    With Facebook Marketing skills, you can pursue various job opportunities in the digital marketing field. Some of the potential job roles include:

    1. Social Media Manager: As a social media manager, you will be responsible for creating and implementing marketing strategies on Facebook and other social media platforms to drive brand awareness, engagement, and conversions.

    2. Digital Marketing Specialist: In this role, you will leverage your Facebook Marketing skills to create and manage paid advertising campaigns, analyze data and insights, optimize ad performance, and drive targeted traffic to websites or landing pages.

    3. Content Strategist: With strong Facebook Marketing skills, you can specialize in developing and executing content strategies specifically for Facebook. This involves creating engaging posts, coordinating social media calendars, managing content distribution, and analyzing audience engagement.

    4. E-commerce Manager: As an e-commerce manager, you will use your Facebook Marketing skills to drive traffic to e-commerce websites, increase conversion rates, manage online promotions, and use Facebook's advertising tools to boost online sales.

    5. Marketing Consultant: With expertise in Facebook Marketing, you can work as a freelance or independent marketing consultant, advising businesses on how to effectively leverage Facebook for their marketing campaigns, increase their reach, engagement, and achieve their marketing objectives.

    6. Digital Analyst: In this role, you will be responsible for monitoring and analyzing Facebook advertising campaigns, evaluating performance metrics, providing insights and recommendations for improvement, and generating reports to measure the effectiveness of marketing efforts.

    7. Online Community Manager: As an online community manager, you will engage and interact with the online community on Facebook, managing online discussions, addressing customer queries, and creating strategies to increase community engagement and brand loyalty.

    Remember, these are just a few examples. Facebook Marketing skills can open up opportunities in various industries, including advertising agencies, startups, small businesses, and larger corporations.‎

    People who are interested in digital marketing, social media, and advertising would be best suited for studying Facebook Marketing. Additionally, individuals who have a good understanding of online consumer behavior and are comfortable with data analysis and targeting would also benefit from studying this field.‎

    Here are some topics related to Facebook Marketing that you can study:

    1. Facebook Ads: Learn how to create, manage, and optimize Facebook ads to reach your target audience effectively.

    2. Social Media Marketing: Understand the basics of social media marketing and how to use platforms like Facebook to engage with your audience and promote your brand.

    3. Audience Targeting: Explore strategies to identify and target specific audiences on Facebook based on their demographics, interests, and behaviors.

    4. Content Creation and Management: Learn how to create engaging content for Facebook, including posts, images, videos, and stories, and how to effectively manage and schedule your content.

    5. Analytics and Insights: Gain knowledge of Facebook's analytics tools to track and measure the performance of your Facebook marketing campaigns, understand your audience's preferences, and make data-driven decisions.

    6. Retargeting and Remarketing: Discover how to strategically retarget your ads and reach out to people who have already shown interest in your brand, products, or services on Facebook.

    7. Facebook Groups and Communities: Learn about building and managing Facebook groups and communities to foster engagement, create loyal customers, and establish yourself as an authority in your industry.

    8. Facebook Insights and Reporting: Understand how to interpret Facebook Insights and create insightful reports to monitor your progress, measure the success of your marketing efforts, and identify areas for improvement.

    9. Competitor Analysis: Study techniques to analyze and analyze your competitors' Facebook marketing strategies to gain insights and improve your own marketing approach.

    10. Facebook Messenger Marketing: Explore the use of Facebook Messenger to engage with your audience, provide customer support, and run messenger marketing campaigns.

    These topics should provide you with a solid foundation for studying Facebook Marketing. Remember to stay updated with the latest trends and changes in Facebook's algorithms and advertising policies to stay ahead in the field.‎

    Online Facebook Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Facebook Marketing is the process of utilizing Facebook and its advertising platform to promote products, services, or brands. It involves creating and managing social media campaigns on Facebook to reach and engage with a target audience. Facebook Marketing enables businesses to leverage the vast user base and advanced targeting options available on the platform to increase brand awareness, generate leads, drive website traffic, and boost sales. Through various Facebook Marketing strategies, companies can create compelling content, run targeted ads, engage with users through comments and messages, and track and analyze campaign performance to optimize results. skills. Choose from a wide range of Facebook Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Facebook Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok