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    • Google Ads

    Google Ads Courses Online

    Learn Google Ads for effective online advertising. Understand how to create, manage, and optimize ad campaigns on Google's advertising platform.

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    Explore the Google Ads Course Catalog

    • G

      Google

      Make the Sale: Build, Launch, and Manage E-commerce Stores

      Skills you'll gain: Order Fulfillment, E-Commerce, Order Processing, Campaign Management, Digital Advertising, Google Ads, Retail Management, Customer Engagement, Marketing Strategies, Market Research, Web Analytics, Trend Analysis, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Aptly

      Google Ads Search Certification Preparation

      Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Statistical Hypothesis Testing, Data Ethics, Data Presentation, Data Visualization Software, Sampling (Statistics), Regression Analysis, Feature Engineering, Data Transformation, Descriptive Statistics, Data Visualization, Tableau Software, Data Manipulation, Statistical Analysis, Probability Distribution, Statistical Methods, Applied Machine Learning, Object Oriented Programming (OOP), Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      763 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Project Management:

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Scoping, Project Closure, Project Management, Project Planning, Continuous Improvement Process, Agile Project Management, Project Controls, Backlogs, Quality Assessment, Team Management, Project Documentation, Agile Methodology, Communication Planning, Project Schedules, Change Management, Milestones (Project Management), Organizational Structure, Data Storytelling

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      128K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Marketing, Digital Marketing, User Research, Content Strategy, Web Content

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Google IT Automation with Python

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Cloud Services, Debugging, Puppet (Configuration Management Tool), Infrastructure as Code (IaC), Bash (Scripting Language), Configuration Management, CI/CD, Cloud Computing, Technical Communication, Docker (Software), Unit Testing, Scripting, Network Troubleshooting, Web Services, Restful API, Python Programming, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Doing more with Google Sheets

      Skills you'll gain: Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Google Workspace, Collaborative Software, Data Sharing, Data Presentation, Data Visualization Software, Data Analysis, Data Manipulation, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular google ads courses

    • Make the Sale: Build, Launch, and Manage E-commerce Stores: Google
    • Google Ads Search Certification Preparation: Aptly
    • Meta Social Media Marketing: Meta
    • Google Marketing Digital e E-Commerce: Google
    • Search Engine Optimization (SEO): University of California, Davis
    • Google Advanced Data Analytics: Google
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Google Project Management:: Google
    • Introduction to Google SEO: University of California, Davis
    • Google IT Automation with Python: Google

    Frequently Asked Questions about Google Ads

    Google Ads is the online advertising platform used by technology company Google to offer advertisers multiple ways to reach internet users as potential customers. Google Ads come in many forms like text, graphics, animations, and video and are displayed in formats on the internet like banner ads, search ads, product listings, and business listing ads. Advertisers pay Google to use Google Ads to show up high in searches on Google, YouTube, and other websites when users are searching for terms that are relevant to the advertisers. Advertisers who use the platform have an expectation that these interested persons may turn into potential leads and sales. Every time someone clicks on an ad, Google earns money from the advertisers.‎

    It’s important that you learn about Google Ads to understand how internet advertising works, how to use SEO in your campaigns, and how best to optimize your online advertising. Understanding the basic fundamentals of Google’s pay-per-click (PPC) advertising network and search advertising network involves a deep understanding of search, algorithms, automation, keywords, and cost per thousand impressions (CPMs). But if you want to work in internet marketing and advertising, learning these concepts may help you in your career in the online advertising industry.‎

    The types of careers that are available to someone who learns Google Ads can include digital media strategist, PPC account manager, online sales manager, Google Ads manager, and similar online advertising roles. Nearly every work industry that seeks users via the internet will try Google advertising at some point, and you may be able to advance your career if you have a clear understanding of display, search, and PPC ads on the Google networks.‎

    Taking online courses to learn Google Ads could teach you how to set up a Google Ads account, choose the type of ads and formats you wish to use, and how to use Google-specific targeting methods to reach the right kind of audience for your product or service. When you take online courses on Coursera to learn Google Ads, you may be able to broaden your knowledge of how keywords work, how to create compelling marketing campaigns, and how to create your budget for automated advertising bidding.‎

    Online Google Ads courses offer a convenient and flexible way to enhance your knowledge or learn new Google Ads skills. Choose from a wide range of Google Ads courses offered by top universities and industry leaders tailored to various skill levels.‎

    Yes, Coursera offers a variety of free courses across many topics, including Google Ads. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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