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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: An Introduction

      Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, New Product Development, Value Propositions, Product Roadmaps, Stakeholder Management, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      923 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning

      4.3
      Rating, 4.3 out of 5 stars
      ·
      113 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Software Development, Agile Methodology, Kanban Principles, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Product Requirements, Software Technical Review, Backlogs, Risk Management Framework, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Target Audience, Digital Marketing, Online Advertising, Web Analytics and SEO, Persona Development, Keyword Research, Pay Per Click Advertising, Digital Advertising, Marketing, Advertising Campaigns, Marketing Strategies, Customer Acquisition Management, Lead Generation, Google Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Story, Cross Platform Development, Data Ethics, Usability, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Digital Marketing, Cross-Channel Marketing, Logo Design, Digital Design, Content Marketing, Creative Design, Target Audience, Generative AI, Visual Design, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Data Ethics, Content Strategy, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: User Story, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, ChatGPT, Stakeholder Management, Sprint Planning, Product Management, Market Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, New Product Development, Product Strategy, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create and Design Digital Products using Canva

      Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Materials

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    Product Marketing learners also search

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    Software Product Management
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    Brand And Product Management
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    1234…277

    In summary, here are 10 of our most popular product marketing courses

    • Introduction to Marketing: University of Pennsylvania
    • The Strategy of Content Marketing: University of California, Davis
    • Product Management: An Introduction: IBM
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Software Product Management: University of Alberta
    • Attract and Engage Customers with Digital Marketing: Google
    • Google UX Design: Google
    • Adobe Marketing Specialist: Adobe
    • IBM Product Owner: IBM
    • Xbox Product Manager: Xbox

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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