• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Ppc Advertising

    PPC Advertising Courses Online

    Master pay-per-click (PPC) advertising for digital marketing. Learn to create, manage, and optimize PPC campaigns on platforms like Google Ads.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the PPC Advertising Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create your First Twitter Ad

      Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      219 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Strategic Communications in Technical Organizations

      Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Target Audience, Business Writing, Strategic Communication, Ethical Standards And Conduct, Communication, Negotiation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Social Media Management, Performance Measurement, Digital Media Strategy, Content Creation, Search Engine Optimization, Personalized Service, Innovation, Business Process

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Branding, Advertising, Media Planning, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Audience for Music Professionals

      Skills you'll gain: Marketing Budgets, Digital Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Marketing, Resilience, Customer Insights

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Amazon Ads

      Foundations of Retail Media

      Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Paid media, Advertising, Advertising Campaigns, Brand Loyalty, Digital Marketing, Retail Sales, Promotional Strategies, Brand Awareness, Bidding, Performance Analysis, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    PPC Advertising learners also search

    Advertising
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    Social Entrepreneurship
    1…222324…62

    In summary, here are 10 of our most popular ppc advertising courses

    • Build a social media presence for your business using Canva: Coursera Project Network
    • Create your First Twitter Ad: Coursera Project Network
    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • Strategic Communications in Technical Organizations: Johns Hopkins University
    • Digital Transformation in Hospitality: Starweaver
    • Fundamentos del marketing mix: IE Business School
    • Introduction to Social Media Analytics: Emory University
    • Building Your Audience for Music Professionals: GRAMMY GO
    • Introduction to Market Research: Coursera Instructor Network
    • GenAI in Social Media Marketing: Meta

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok