• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Sales Strategy, Pharmacology, Intellectual Property, Strategic Partnership, Regulatory Affairs, Bioinformatics, Laboratory Research, New Business Development, Product Lifecycle Management, Market Dynamics, Business Development, Chemistry, Business Strategy, Portfolio Management, Health Care Procedure and Regulation, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Service, E-Commerce, Customer Relationship Management, Email Marketing, Customer Insights, Web Analytics, Performance Analysis, Digital Marketing, Portfolio Management, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Regulatory Compliance

      Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Regulatory Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Legal Risk, Personally Identifiable Information, Governance Risk Management and Compliance, Information Privacy, Regulation and Legal Compliance, Regulatory Requirements, Data Security, Health Information Management, Culture Transformation, Operational Risk, Disciplinary Procedures, Internal Communications, Risk Management, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Negotiation, Design Thinking, Leadership, Leadership Development, Crisis Management, Human Centered Design, Innovation, Strategic Communication, Organizational Leadership, Ideation, Professional Development, Storytelling, Marketing Analytics, Leadership and Management, Brainstorming, Teamwork, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Data Analytics Methods for Marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Customer Analysis, Target Audience, Marketing Channel, Return On Investment, Advertising, A/B Testing, Customer Relationship Management, Sales Process, Business Metrics, Data Analysis, Regression Analysis, Forecasting, Statistical Methods

      4.7
      Rating, 4.7 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Programming with Python and Java

      Skills you'll gain: Java Programming, Object Oriented Programming (OOP), Pandas (Python Package), Java, Eclipse (Software), Unit Testing, Data Analysis, Matplotlib, Data Science, Data Structures, Data Visualization, Jupyter, Data Visualization Software, Data Manipulation, Data Cleansing, Scatter Plots, Python Programming, Histogram, Computer Programming, Programming Principles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Social Media Marketing, Generative AI, Campaign Management, Social Media Content, Content Creation, Social Media Strategy, Prompt Engineering, Marketing Automation, Customer Engagement, Marketing Effectiveness, Target Audience, Marketing Analytics, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Marketing Digital: Desde SEO hasta Analítica de Datos

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Keyword Research, Content Marketing, Customer experience strategy (CX), Marketing Effectiveness, Social Media Strategy, Marketing Analytics, Data Analysis, Paid media, Return On Investment

      4.3
      Rating, 4.3 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Web Analytics and SEO, Marketing Analytics, Customer Insights, Analysis, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Power BI

      Skills you'll gain: Dashboard, Power BI, Data Presentation, Data Visualization Software, Data Storytelling, Data Analysis, Data Visualization, Interactive Data Visualization, Business Intelligence, Data-Driven Decision-Making, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      807 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…242526…342

    In summary, here are 10 of our most popular marketing analytics courses

    • Drug Development Product Management: University of California San Diego
    • Introduction to Google SEO: University of California, Davis
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Regulatory Compliance: University of Pennsylvania
    • Organizational Leadership: Northwestern University
    • Data Analytics Methods for Marketing: Meta
    • Análisis de Datos de Google: Google
    • Introduction to Programming with Python and Java: University of Pennsylvania
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok