What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

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Explore the Content Strategy Course Catalog

Status: New
Coursera Instructor Network
GenAI for Field Sales Agents: Local Market Insights
Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Customer experience improvement, Real Time Data, Customer Insights, Market Analysis, Ethical Standards And Conduct, Performance Analysis
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Whizlabs
AWS: Content Delivery and Networking
Skills you'll gain: Amazon Web Services, Network Architecture, Virtual Private Networks (VPN), Cloud Computing Architecture, Computer Networking, Cloud Infrastructure, Load Balancing, Network Routing, Hybrid Cloud Computing, Network Security, Data Migration
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
فهم مستخدم فيسبوك المعتدل
Skills you'll gain: Facebook, Target Audience, Customer Insights, Customer Analysis, Social Media, Social Media Marketing, Social Media Management, Content Performance Analysis, Market Analysis, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
Shiny for Python Ultimate - Web Development with Python
Skills you'll gain: User Interface (UI), Data Visualization Software, Interactive Data Visualization, UI/UX Strategy, Application Deployment, Web Applications, Data Analysis, Front-End Web Development, Back-End Web Development, Dashboard, Spatial Data Analysis, Web Development, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Bewirb dein Kleinunternehmen auf Facebook mit Canva
Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Campaigns, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Design and Product
Beginner · Guided Project · Less Than 2 Hours
Status: New
Packt
End User Security Awareness
Skills you'll gain: Malware Protection, Computer Security Awareness Training, Cybersecurity, Security Awareness, Data Security, Network Security, Human Factors (Security), Personally Identifiable Information, Email Security, Wireless Networks
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Wie können Sie mit Pinterest Shopping starten
Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer des infographies avec Prezi
Skills you'll gain: Infographics, Presentations, Content Creation, Graphic and Visual Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Créer du contenu de sensibilisation pour Twitter avec Canva
Skills you'll gain: Canva (Software), Graphic and Visual Design, Design, Content Creation, Graphic Design, Advertising
Beginner · Guided Project · Less Than 2 Hours
Status: New
Coursera
Instagram Visuals: Enhance Photography & Design
Skills you'll gain: Design, Graphic and Visual Design, Photography, Photo Editing, Style Guides, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Advanced CSS & Responsive Web Design
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Version Control, GitHub, Front-End Web Development, Mobile Development, Web Development, Typography
Intermediate · Course · 1 - 3 Months
Status: New
Status: Free Trial
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular content strategy courses

GenAI for Field Sales Agents: Local Market Insights: Coursera Instructor Network
AWS: Content Delivery and Networking: Whizlabs
فهم مستخدم فيسبوك المعتدل: Coursera Project Network
Shiny for Python Ultimate - Web Development with Python: Packt
Bewirb dein Kleinunternehmen auf Facebook mit Canva: Coursera Project Network
End User Security Awareness: Packt
Wie können Sie mit Pinterest Shopping starten: Coursera Project Network
Créer des infographies avec Prezi : Coursera Project Network
Créer du contenu de sensibilisation pour Twitter avec Canva: Coursera Project Network
Instagram Visuals: Enhance Photography & Design: Coursera

Content Strategy Courses Online