What is content strategy?

"A content strategy is a business' plan to distribute content that aligns with the organization's goals. Content can include a broad variety of online material, such as videos, social media posts, blogs, white papers, and infographics. A thorough content strategy will cover what kind of content is being made, why it's being made, when it's distributed, and where it is distributed. For example, a business might decide to create and share weekly online videos to improve its brand recognition among consumers. A content strategy gives direction to the organization's outreach and engagement efforts. As an organization puts its strategy into action, analytics will help determine if the content is having its intended effect. If not, the content strategy may need adjustments."

What kind of people are best suited for roles in content strategy?

"If you're a creative person who also loves communicating and organizing, you'll excel as a content strategist. You'll need to envision and anticipate the type of content that will help the organization reach its goals. An analytical mind is needed to understand marketing data and use that data to form an actionable strategy. Content strategists don't always have a hand in creating the content itself. That job may go to video editors, writers, graphic designers, or other talent. However, the strategist will need to be willing to work with these individuals to ensure the content is ready by the set deadlines. When challenges arise, you'll need an adaptive mindset and quick decision-making skills to adjust the strategy."

How can online courses help me learn about content strategy?

By taking online courses, you can learn essential knowledge about how marketing works on various social media platforms. You'll also discover practical tips on how to analyze metrics, engage audiences, develop a brand identity, and expand your reach. Online courses are ideal when you want to learn these skills from your own home and advance through the lectures and assignments at your own pace.

What are the benefits of taking an online Content Strategy course?

Online Content Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Content Strategy skills. Choose from a wide range of Content Strategy courses offered by top universities and industry leaders tailored to various skill levels.

What Content Strategy courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Content Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Content Strategy Courses - Learn Content Strategy Online

Explore the Content Strategy Course Catalog

O.P. Jindal Global University
M.A. in International Relations, Security, and Strategy
Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Environmental Laws, Environment, Qualitative Research, Sampling (Statistics), R Programming, Political Sciences, Economic Development, International Relations, Cybersecurity, Immigration Law, Public Safety and National Security, Socioeconomics, Governance, Mitigation, Ancient History, Social Sciences, Security Strategy
Earn a degree
Degree · 1 - 4 Years
Status: New
Coursera
Facebook Live: Real-Time Engagement
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Event Planning, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Live: Streaming Engagement
Skills you'll gain: Live Streaming, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Customer Relationship Building, Discussion Facilitation, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Storytelling: Write Compelling Stories
Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Facebook Watch: Create Engaging Videos
Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Media Production, Facebook, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Community: Build and Engage
Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Keyword Research
Beginner · Course · 1 - 4 Weeks
HEC Paris
Innovation Management and Entrepreneurship University Certificate
Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Innovation
University Certificate · 6 - 12 Months
Status: New
Coursera
Instagram Stories: Maximize Interaction
Skills you'll gain: Instagram, Storytelling, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
Instagram Reels: Create Engaging Videos
Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation
Beginner · Course · 1 - 4 Weeks
Status: New
Coursera
YouTube Planning: Script Engaging Videos
Skills you'll gain: Storyboarding, Video Production, Scripting, Storytelling, Content Creation, Writing, AI Personalization
Beginner · Course · 1 - 4 Weeks
Indian School of Business
Certificate in Strategic Leadership
Skills you'll gain: Business Strategy, Crisis Management, Strategic Thinking, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Executive Presence, Competitive Intelligence, Team Leadership, Strategic Decision-Making, Business Development, Value Propositions, Market Analysis
University Certificate · 6 - 12 Months
HEC Paris
Leading Innovation With Creativity University Certificate
Skills you'll gain: Design Thinking, Active Listening, Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Organizational Structure, Business Modeling, Organizational Strategy, Talent Management, Business Strategy, Ideation, Self-Awareness, Initiative and Leadership, Strategic Decision-Making, Organizational Effectiveness, Consumer Behaviour, Systems Thinking, Leadership, Strategic Thinking
University Certificate · 6 - 12 Months