• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Corporate Foresight

      Skills you'll gain: Innovation, Forecasting, Strategic Thinking, Corporate Strategy, Trend Analysis, Systems Thinking, Market Trend, Systems Analysis, Complex Problem Solving, Business Strategy, Organizational Strategy, Analysis, Strategic Decision-Making, Business Research, Decision Making, Organizational Change, Market Analysis

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with Facebook Messenger for a Business

      Skills you'll gain: Facebook, Target Audience, Greeting Customers, Social Media Management, Social Media, Business Requirements, Social Media Marketing, Business Writing, Customer Service, Customer Communications Management, Automation, Brand Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Finding and Preparing for the Right Job

      Skills you'll gain: Professional Development, Professional Networking, Data Science, LinkedIn, Job Analysis, Artificial Intelligence, Applicant Tracking Systems, Talent Sourcing, Recruitment, Interviewing Skills, Portfolio Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Politecnico di Milano

      The Learning Innovation Network

      Skills you'll gain: Education Software and Technology, Innovation, Instructional Design, Learning Strategies, Collaboration, Adaptability, Communication Strategies, Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Introduction to PMP and Agile Methodologies

      Skills you'll gain: Project Documentation, Agile Methodology, Project Management Institute (PMI) Methodology, Agile Project Management, Project Planning, Project Management, Project Management Life Cycle, Stakeholder Management, Communication

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Use The IFE-EFE Matrix for Strategic Analysis

      Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Organizational Strategy, Risk Analysis, Strategic Decision-Making, Benchmarking, Performance Analysis, Analysis, Market Analysis, Market Opportunities, Entrepreneurship, Leadership

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Análise de Segmentação de Mercado

      Skills you'll gain: Customer Analysis, Exploratory Data Analysis, Market Analysis, Data Collection, Market Research, Target Market, Big Data, R Programming, Descriptive Statistics, Analytics, Consumer Behaviour, Data Analysis, Strategic Marketing, Business Strategy, Unsupervised Learning, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      International Communication and East Asian Affairs (3)

      Skills you'll gain: Large Language Modeling, Journalism, Media and Communications, Research, Storytelling, Electronic Media, Natural Language Processing, International Relations, Telecommunications, Writing, Authentications, Digital Communications, Ethical Standards And Conduct, Emerging Technologies

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Создаем аккаунт для бизнеса в Twitter

      Skills you'll gain: Social Media Management, Social Media, User Accounts, Business Marketing, Registration

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Negociação e Relações Interculturais

      Skills you'll gain: Negotiation, Conflict Management, Interpersonal Communications, Relationship Building, International Relations, Cultural Sensitivity, Cultural Diversity, Communication, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Marketing Effectiveness, Digital Marketing, Media Planning, Marketing Strategies, Digital Media Strategy, Marketing Budgets, Target Audience, Digital Transformation, Marketing Automation, Customer Analysis, Campaign Management, Marketing, Marketing Planning, Brand Strategy, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Channel, Digital Advertising, Key Performance Indicators (KPIs), Marketing Operations

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      How to Identify Your Target Audience

      Skills you'll gain: Target Audience, Customer Analysis, Market Opportunities, Customer Insights, Persona Development, Customer Engagement, Marketing Strategies, User Feedback, Market Research, Consumer Behaviour, Data-Driven Decision-Making, Data Analysis, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…325326327…393

    In summary, here are 10 of our most popular social media marketing courses

    • Corporate Foresight: Fundação Instituto de Administração
    • Get Started with Facebook Messenger for a Business : Coursera Project Network
    • Finding and Preparing for the Right Job: University of California, Irvine
    • The Learning Innovation Network: Politecnico di Milano
    • Introduction to PMP and Agile Methodologies: Packt
    • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera Project Network
    • Análise de Segmentação de Mercado: Fundação Instituto de Administração
    • International Communication and East Asian Affairs (3): National Taiwan University
    • Создаем аккаунт для бизнеса в Twitter: Coursera Project Network
    • Negociação e Relações Interculturais: Fundação Instituto de Administração

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok