• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Executives and Business Leaders

      Skills you'll gain: Prompt Engineering, Feasibility Studies, Brainstorming, Ideation, Generative AI, Data Ethics, Data Quality, Generative AI Agents, OpenAI, Artificial Intelligence, Cost Benefit Analysis, Data Strategy, Hybrid Cloud Computing, Strategic Leadership, Proposal Writing, Business Transformation, Business Marketing, Business Strategy, Technology Strategies, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      516 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • Status: Preview
      Preview
      D

      DeepLearning.AI

      IA Para Todos (Español)

      Skills you'll gain: Artificial Intelligence, Project Design, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Business Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Marketing Analytics, Data Visualization, Extract, Transform, Load, Data Governance, Business Analytics, Interactive Data Visualization, Alteryx, Business Intelligence, Data Visualization Software, Predictive Modeling, Data Quality, Analytics, Analytical Skills, Exploratory Data Analysis, Data Analysis, Auditing, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      What is Compliance?

      Skills you'll gain: Compliance Management, Regulatory Compliance, Legal Risk, Governance Risk Management and Compliance, Law, Regulation, and Compliance, Regulatory Requirements, Operational Risk, Financial Regulation, Risk Management, Governance, Risk Analysis, Auditing, Brand Management, Strategic Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      Y

      Yale University

      American Contract Law I

      Skills you'll gain: Commercial Laws, Contract Review, Case Law, Legal Research, Contract Management, Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Graphic Design, Facebook, Marketing Design, Digital Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Dashboard, User Accounts, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Data Presentation, Data Analysis, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      K

      Korea Advanced Institute of Science and Technology(KAIST)

      Supply Chain Management: A Learning Perspective

      Skills you'll gain: Supply Chain Management, Supply Chain, Quality Management, Supplier Relationship Management, New Product Development, Inventory Management System, Corporate Sustainability, Operational Efficiency, Continuous Improvement Process, Consumer Behaviour, Cross-Functional Collaboration, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Influencing People

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Relationship Building, Organizational Leadership, People Development, Rapport Building, Stakeholder Management, Communication, Relationship Management, Professional Networking, Trustworthiness, Social Skills, Personal Attributes

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Product Knowledge, Closing (Sales), Selling Techniques, Sales Process, Target Audience, Business-To-Consumer, Sales, Company, Product, and Service Knowledge, Persuasive Communication, Sales Strategy, Communication, Customer Engagement, Customer Relationship Building, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Institute for the Future

      Futures Thinking

      Skills you'll gain: Forecasting, Visionary, Action Oriented, Proactivity, Strategic Thinking, Brainstorming, Simulations, Community Organizing, Creative Thinking, Contingency Planning, Creativity, Virtual Environment, Optimism, Augmented and Virtual Reality (AR/VR), Trend Analysis, Virtual Reality, Planning, Systems Thinking, Writing, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Business Ethics, Sales Presentations, English Language, Persuasive Communication, Business Correspondence, Influencing, Business Communication, Negotiation, Marketing Materials, Employee Coaching, Purchasing, Advertising, Selling Techniques, Business Planning, Leadership, Verbal Communication Skills, Cross-Functional Collaboration, New Product Development, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…484950…309

    In summary, here are 10 of our most popular marketing strategy courses

    • Generative AI for Executives and Business Leaders: IBM
    • IA Para Todos (Español): DeepLearning.AI
    • Business Analytics: University of Illinois Urbana-Champaign
    • What is Compliance?: University of Pennsylvania
    • American Contract Law I: Yale University
    • Digital Business Marketing with Easil: Coursera Project Network
    • Getting Started in Google Analytics: Coursera Project Network
    • Supply Chain Management: A Learning Perspective : Korea Advanced Institute of Science and Technology(KAIST)
    • Influencing People: University of Michigan
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok