• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      La Economía de la Felicidad

      Skills you'll gain: Economic Development, Economics, Socioeconomics, Public Policies, Behavioral Economics, Social Sciences, Policy Analysis, Data Collection, Surveys, Sociology

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Introduction to Social Computing

      Skills you'll gain: Data Ethics, Behavioral Economics, Analytics, Network Analysis, Game Design, Social Sciences, Sociology, Artificial Intelligence, Systems Thinking, Research, Usability, Data Collection, Machine Learning, Psychology

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Professional Presentations: Canva AI Magic Studio

      Skills you'll gain: Sales Presentation, Canva (Software), Presentations, Prompt Engineering, Photo Editing, Generative AI, Brand Management, Content Creation, Video Editing

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Data Ethics, Generative AI, Marketing Analytics, Marketing Effectiveness, Feature Engineering, Law, Regulation, and Compliance, Personally Identifiable Information, Predictive Analytics, Customer Analysis, Data-Driven Decision-Making, Emerging Technologies, Artificial Intelligence, Exploratory Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Content Strategy

      Skills you'll gain: Content Strategy, Content Marketing, Web Content, Paid media, Content Creation, Email Marketing, Social Media Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Marketing no mundo digital

      Skills you'll gain: Marketing, Global Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Business-To-Consumer, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidades Anáhuac

      Psicología Positiva: La Ciencia de la Felicidad

      Skills you'll gain: Optimism, Resilience, Personal Development, Growth Mindedness, Self-Awareness, Psychology, Mindfulness, Positive Behavior Support, Human Development, Stress Management, Emotional Intelligence, Mental Concentration

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Strategies for Planned Social Change with Jagdish Sheth

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Socioeconomics, Business Ethics, Environmental Management Systems, Change Management, Consumer Behaviour, Human Centered Design, Marketing, Innovation

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      ما هي وسائل التواصل الاجتماعي؟

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Content Strategy, Customer Engagement, Market Dynamics, Consumer Behaviour, Integrated Marketing Communications, Target Audience, Real Time Data, Peer Review

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia Darden School Foundation

      Human Excellence in the AI Age, Part 2: A Soft Skills Course

      Skills you'll gain: Adaptability, Active Listening, Emotional Intelligence, Critical Thinking, Leadership Development, Collaboration, Team Building, Relationship Building, Resilience, Self-Awareness, Willingness To Learn, Cognitive flexibility, Empathy, Behavior Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

      Beginner · Specialization · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…697071…77

    In summary, here are 10 of our most popular consumer behavior courses

    • La Economía de la Felicidad : Universidad de Palermo
    • Introduction to Social Computing: Johns Hopkins University
    • Professional Presentations: Canva AI Magic Studio: Coursera Project Network
    • Generative AI's Applications in Marketing Analytics: Edureka
    • Content Strategy: Simplilearn
    • Marketing no mundo digital: University of Illinois Urbana-Champaign
    • Text Mining for Marketing: O.P. Jindal Global University
    • Psicología Positiva: La Ciencia de la Felicidad: Universidades Anáhuac
    • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
    • ما هي وسائل التواصل الاجتماعي؟: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok