DeepSeek R1 for AI Marketing and Business Strategy

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DeepSeek R1 for AI Marketing and Business Strategy

Instructor: Anton Voroniuk

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5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

3 weeks at 1 hour a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

3 weeks at 1 hour a week

Flexible schedule

Learn at your own pace

What you'll learn

Build profit-focused marketing funnels based on LTV, using AI to analyze customers, content, and channels.
Make strategic business decisions faster and with more confidence by using DeepSeek’s Chat, Search, and DeepThink modes.
Automate planning, content creation, and campaign execution with ready-made templates, prompts, and AI-powered tools.
Analyze markets, competitors, and customer behavior in real time to adapt before trends become obvious.

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There are 5 modules in this course

Master AI-powered marketing strategy with DeepSeek R1 — and turn generative AI into your competitive edge.

The marketing landscape is being redefined by artificial intelligence. Customers expect personalization. Campaigns must move faster. Strategic decisions can no longer wait for guesswork or outdated data. This course gives you the tools to stay ahead by combining DeepSeek R1 with cutting-edge AI marketing, automation, and analytics techniques that drive measurable business impact. In this hands-on, results-focused course, you’ll learn how to integrate generative AI into every layer of your marketing strategy — from customer journey mapping and content creation to campaign planning, trend analysis, and ROI modeling. Using DeepSeek’s advanced features — including Chat, Search, and DeepThink modes — you’ll gain job-ready skills that help you: - Build high-converting content funnels focused on customer lifetime value (LTV) - Create ad creatives, messaging, and landing page content with generative AI - Analyze market trends, audience segments, and competitor positioning with AI tools - Automate marketing prep tasks, SOPs, and strategic planning workflows - Personalize customer journeys with AI-generated insights and behavioral data - Run scenario planning to test offers, pricing, and media strategies - Launch full AI-powered marketing sprints — from strategy to execution This course is ideal for: - Marketers looking to enhance productivity, performance, and personalization - Business owners who want lean, AI-augmented growth strategies - Product managers seeking data-driven decision-making tools - Strategists and digital professionals transitioning to AI-powered workflows You don’t need to be a technical expert — just bring curiosity and a drive to lead in the age of AI. By the end of this course, you’ll be equipped to: - Integrate AI into core marketing functions - Build automated, insight-driven marketing systems - Use DeepSeek R1 to drive real business growth and team performance If you're ready to move beyond theory and start using AI as a strategic asset, this course is your step-by-step guide. Learn faster, work smarter, and make better decisions — with DeepSeek as your marketing co-pilot.

Learn how to use DeepSeek AI for smarter business decisions. This module covers key features like Search, DeepThink, and their combination, plus tips on setup, mobile use, and limitations.

What's included

9 videos2 readings1 assignment1 discussion prompt

9 videosTotal 31 minutes

Introduction4 minutesPreview module
What is DeepSeek AI and how to use it for decision-making2 minutes
Getting started with DeepSeek3 minutes
DeepSeek-V34 minutes
Search feature in DeepSeek6 minutes
DeepSeek's "DeepThink" mode2 minutes
How to combine Chat, Search and DeepThink3 minutes
DeepSeek Mobile App1 minute
Understanding DeepSeek's Limitations1 minute

2 readingsTotal 6 minutes

Thematic Limitations of Language Model DeepSeek: A Comparison with GPT and Claude2 minutes
ChatGPT, DeepSeek, or Claude 3: Which AI Tool to Choose for Business Strategy4 minutes

1 assignmentTotal 10 minutes

Getting Started with DeepSeek AI 10 minutes

1 discussion promptTotal 10 minutes

Practical use of three modes: Chat, Search, DeepThink10 minutes

This module covers the importance of updating strategies every six months, using models like VUCA, BANI, TUNA, and RUPT to navigate the external environment, and shows how to integrate chaos into strategic planning.

What's included

4 videos1 reading1 assignment1 discussion prompt

4 videosTotal 23 minutes

Why a business needs a new strategy every 6 months6 minutesPreview module
Strategic and operational thinking6 minutes
Models for describing the external environment: VUCA, BANI, TUNA, RUPT5 minutes
How to Integrate chaos into a strategic map5 minutes

1 readingTotal 4 minutes

VUCA, BANI, TUNA, RUPT: Differences and When to Use Each in Business4 minutes

1 assignmentTotal 10 minutes

Strategic Analytics for Business 10 minutes

1 discussion promptTotal 10 minutes

VUCA, BANIA, TUNA or RUPT: which model describes your world?10 minutes

Learn how to leverage DeepSeek AI for strategic planning. This module covers market trend analysis, competitive strategy building, product potential evaluation, audience segmentation, financial modeling, and strategic dashboard creation.

What's included

9 videos1 assignment1 discussion prompt

9 videosTotal 61 minutes

Trend and Macro Signal Analysis with AI9 minutesPreview module
Building a Competitive Strategy with AI-Powered Positioning Maps6 minutes
SWOT + Outside-In Analysis Using AI5 minutes
Estimating Product Potential with DeepSeek AI3 minutes
Portfolio Strategy for Product Development with DeepSeek AI7 minutes
Audience Segmentation with DeepSeek AI9 minutes
Next-Gen CJM Generation with AI5 minutes
Financial Model Analysis with DeepSeek AI8 minutes
Creating a Strategic Dashboard4 minutes

1 assignmentTotal 30 minutes

Market and customer analysis 30 minutes

1 discussion promptTotal 10 minutes

Who’s Really Thinking — You or the AI?10 minutes

In this module, you’ll learn how to use DeepSeek AI to build a marketing strategy that delivers measurable results. We’ll look at how to monetize your brand, create data-driven content and media plans, track reputation in real time, build funnels with a focus on LTV, and calculate unit economics and ROI with AI.

What's included

7 videos1 assignment1 discussion prompt

7 videosTotal 34 minutes

Marketing as Business Infrastructure2 minutesPreview module
Monitoring Brand Reputation with SERM6 minutes
Monitoring Brand Reputation with SERM4 minutes
Designing an AI-Powered Media Strategy5 minutes
Data-driven Content Strategy with DeepSeek AI4 minutes
Building an LTV-Focused Funnel4 minutes
Calculating Unit Economics and ROI with DeepSeek AI 6 minutes

1 assignmentTotal 10 minutes

Marketing and revenue strategy 10 minutes

1 discussion promptTotal 10 minutes

How is AI changing your marketing decisions?10 minutes

This module helps you turn AI-powered insights into action. You’ll learn how to structure a 6–12 month strategic roadmap, create real-time dashboards to track progress, generate SOPs and define team roles with AI, and lead your team through change with confidence. By the end, you’ll have a clear system to manage strategy, people, and execution in the AI era.

What's included

5 videos1 assignment1 peer review1 plugin

5 videosTotal 21 minutes

Structuring a 6–12 Month Strategic Roadmap4 minutesPreview module
AI Dashboards — Seeing Strategy in Real Time4 minutes
Generating SOPs and Roles with AI4 minutes
Leading Teams in the AI Era4 minutes
Conclusions: Your AI Leadership Journey3 minutes

1 assignmentTotal 15 minutes

Graded assignment15 minutes

1 peer reviewTotal 30 minutes

Project: Strategic AI Thinking in Action30 minutes

1 pluginTotal 15 minutes

DeepSeek AI Usage15 minutes

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Instructor

Anton Voroniuk

SkillsBooster Academy

2 Courses85 learners

Offered by

SkillsBooster Academy

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Frequently asked questions

Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.