Real Madrid Graduate School Universidad Europea
Future of AI in Sports and Practical Applications

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Real Madrid Graduate School Universidad Europea

Future of AI in Sports and Practical Applications

Marisa Sáenz

Instructor: Marisa Sáenz

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explore new AI trends for athlete and team development

  • Explore new AI trends in sports communication and broadcasting

  • Analyze ethical, legal, and innovation challenges in sports AI

Details to know

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Recently updated!

June 2025

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the AI in Sports: The Approach of a Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Dive into the next generation of on-field sports technology. This module explores how AI is shaping real-time strategy, athlete decision-making, and cognitive enhancement. You’ll also examine the emerging roles of robotics and autonomous systems, and discover how neural integration and smart wearables are transforming both mental health and athletic performance.

What's included

5 videos3 readings2 assignments1 discussion prompt

Uncover technological innovations beyond the field that are redefining the sports industry. This module covers new trends in motion capture, virtual environments, and broadcasting, including augmented reality and immersive fan experiences. Explore how platforms like Roblox, Netflix, and cutting-edge competitions are shaping the future of sports entertainment.

What's included

6 videos3 readings2 assignments1 discussion prompt

Explore the complex ethical and legal challenges of deploying AI in sports. This module addresses issues of data ownership, privacy, fairness, and regulation, as well as the principles and practicalities of governing AI in a rapidly changing landscape. Learn how to navigate dilemmas and uphold responsible innovation in the sports world.

What's included

3 videos3 readings2 assignments1 discussion prompt

Discover how leading sports organizations drive technological advancement through innovation hubs. This module highlights the growing investment in sports tech, explains what innovation hubs are, and examines case studies from MLS, the NBA, and Real Madrid Next. Gain insight into how global leaders foster innovation and shape the future of sports.

What's included

4 videos3 readings2 assignments1 discussion prompt

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Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
16 Courses2 learners

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