Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs.
Market Research and Competitive Analysis
This course is part of Microsoft AI Product Manager Professional Certificate
Instructor: Microsoft
Included with 
Recommended experience
Skills you'll gain
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April 2025
18 assignments
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There are 4 modules in this course
In this module, you will learn how to effectively apply market research techniques to make informed product decisions and drive success.
What's included
6 videos11 readings4 assignments1 discussion prompt2 plugins
In this module, you will explore the world of consumer behavior, learning to analyze their motivations and segment the market for targeted product strategies.
What's included
5 videos11 readings4 assignments
In this module, you will become proficient in the art of competitive analysis, uncovering key insights about your rivals to gain a strategic advantage.
What's included
9 videos12 readings5 assignments3 plugins
This module will help you understand the exciting world of AI product management. We'll explore the unique challenges and opportunities in this rapidly evolving market. You'll learn how to analyze the competitive landscape, evaluate consumer trust, and navigate the complex regulatory environment. By the end of this module, you'll be well-equipped to tackle the challenges and opportunities of bringing AI products to market.
What's included
4 videos5 readings5 assignments1 plugin
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