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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,933 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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1376 - 1400 of 1,435 Reviews for Attract and Engage Customers with Digital Marketing

By Sharan K S

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Jul 6, 2022

Very beneficial

By Belayineh T

•

Dec 22, 2022

it is so great

By AM t

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Dec 26, 2022

Very good...

By Nag R D

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Oct 7, 2023

it was good

By Rolando M O

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Sep 20, 2022

Excellent

By steven s

•

Sep 5, 2024

excelente

By Ayushi

•

Jun 17, 2024

excellent

By Adam H M

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Jun 11, 2024

very good

By Waheed u R

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Dec 17, 2023

I love it

By T Q T

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Jun 16, 2023

very good

By Vishva A R

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Apr 22, 2024

good one

By Jassem A

•

Mar 10, 2025

Amazing

By Mamadou d D

•

Jul 20, 2022

Great!!

By Madan T

•

Jul 12, 2023

Thanks

By Yagavinti V K

•

Oct 9, 2022

super

By Chittipa N

•

Mar 10, 2025

Great

By Williano L d S

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May 3, 2024

shows

By ZAINALLAH Y H A

•

Oct 6, 2022

good

By Avinash K

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Nov 18, 2024

Good

By Vaibhav D

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Oct 8, 2024

Good

By Richar R N

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Oct 1, 2024

good

By Rushali J

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Nov 16, 2023

good

By Farouq A

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Mar 11, 2023

good

By Vaishu K

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Jan 28, 2023

Good

By Antonio G

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Dec 25, 2022

10