University of Pennsylvania
Business Foundations Specialization
University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

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(18,923 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(18,923 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

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Taught in English

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 110 hours

What you'll learn

Skills you'll gain

Category: Brand Strategy
Category: Consumer Behaviour
Category: Marketing
Category: Brand Awareness
Category: Marketing Planning
Category: Marketing Channel
Category: Go To Market Strategy
Category: Branding
Category: Customer experience strategy (CX)
Category: Target Market
Category: Strategic Marketing

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Financial Statement Analysis
Category: Cash Flows
Category: Financial Accounting
Category: Balance Sheet
Category: Bookkeeping
Category: Accrual Accounting
Category: Income Statement
Category: Revenue Recognition
Category: Accounting
Category: Generally Accepted Accounting Principles (GAAP)
Category: Financial Reporting
Category: Financial Analysis

What you'll learn

Skills you'll gain

Category: Compensation Management
Category: People Management
Category: Job Analysis
Category: Decision Making
Category: Team Motivation
Category: Organizational Change
Category: Organizational Structure
Category: Human Capital
Category: Employee Engagement
Category: Leadership and Management
Category: Talent Recruitment
Category: Human Resources
Category: Recruitment
Category: Organizational Effectiveness
Category: Diversity Equity and Inclusion Initiatives
Category: Change Management

What you'll learn

Skills you'll gain

Category: Cash Flows
Category: Corporate Finance
Category: Capital Budgeting
Category: Financial Modeling
Category: Financial Analysis
Category: Financial Planning
Category: Business Valuation
Category: Return On Investment
Category: Finance
Category: Financial Management
Category: Risk Analysis

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Operations Management
Category: Process Analysis
Category: Capacity Planning
Category: Process Improvement
Category: Workflow Management
Category: Six Sigma Methodology
Category: Process Management
Category: Process Flow Diagrams
Category: Resource Utilization
Category: Operational Efficiency
Category: Inventory Management System
Category: Quality Management
Category: Lean Methodologies
Category: Business Workflow Analysis
Category: Continuous Improvement Process
Category: Statistical Process Controls

What you'll learn

Skills you'll gain

Category: Business Analytics
Category: Financial Planning
Category: Marketing Strategies
Category: Marketing Planning
Category: Marketing
Category: Analysis
Category: Innovation
Category: Financial Accounting
Category: Business
Category: Product Management
Category: Entrepreneurship
Category: New Product Development
Category: Product Development
Category: Peer Review
Category: Project Design
Category: Business Planning
Category: Accounting
Category: Finance

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Instructors

Michael R Roberts
University of Pennsylvania
4 Courses290,386 learners
Christian Terwiesch
University of Pennsylvania
8 Courses181,995 learners
Brian J Bushee
University of Pennsylvania
5 Courses495,300 learners

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