Prepare a master budget and its key components.

Evaluate capital investments via a variety of measures.

Calculate, interpret, and investigate variances.

Compute and interpret financial performance measures.

Understand the role of operations management.

Relate underlying principles to operations management frameworks and techniques.

Synthesize information to make operations decisions in important areas.

Evaluate processes on different dimensions.

Discover, implement, and sustain process improvements in organizations.

Practice the use of statistics for analyzing variation in processes.

Understand frameworks and techniques for supply chain management.

Value the relationship of operations and supply chains with environmental sustainability.

Define marketing and understand its underlying rationale.

Describe how marketing creates value.

Describe product strategy.

Describe the nature of branding and evaluate brand extensions.

List all elements of the Marketing Mix and explain the role each element plays in creating value.

Evaluate the use of different Channels of Distribution by existing businesses.

Critique Advertising execution and create a persuasive Advertising piece.

Develop a Marketing Plan proposal.