Starweaver
Strategic Sales Leadership Specialization
Starweaver

Strategic Sales Leadership Specialization

Strategic Sales Leadership. Master sales strategy, communication, and GenAI tools to lead growth across B2B and B2C markets.

Julian Jenkins
JoĂŁo Freitas
Starweaver

Instructors: Julian Jenkins

Included with Coursera Plus

Learn more
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

2 months
at 16 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

2 months
at 16 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Starweaver

Specialization - 3 course series

What you'll learn

  • Analyze sales and customer data to identify trends, patterns, and opportunities for growth.

  • Design engaging data visualizations that clarify complex insights and enhance understanding.

  • Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.

  • Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.

Skills you'll gain

Category: Data Storytelling
Category: Data Presentation
Category: Dashboard
Category: Storytelling
Category: B2B Sales
Category: Customer Insights
Category: Sales
Category: Sales Presentation
Category: Salesforce
Category: Sales Strategy
Category: Data Visualization Software
Category: Customer Analysis
Category: Customer Relationship Management (CRM) Software
Category: Business Analytics
Category: Business-To-Consumer
Category: HubSpot CRM

What you'll learn

  • Compose clear, concise, and impactful content tailored to diverse business contexts.

  • Evaluate reader needs to craft engaging and persuasive messages that foster loyalty.

  • Design structured and strategic writing to communicate with confidence, authority, and charisma.

  • Deliver messages with charisma, precision, and style to captivate and influence your audience.

Skills you'll gain

Category: Business Writing
Category: Concision
Category: Writing
Category: Communication
Category: Proofreading
Category: Grammar
Category: Persuasive Communication
Category: Proposal Writing
Category: Technical Communication
Category: Technical Writing
Category: Editing
Category: Writing and Editing
Category: Report Writing
Category: Generative AI Agents
Category: Target Audience
Category: Productivity
Category: Business Communication
CEO Playbook: Generative AI

CEO Playbook: Generative AI

Course 36 hours

What you'll learn

  • Evaluate AI as a cognitive partner to enhance thinking and strategic vision. 

  • Develop AI-enhanced communication strategies while maintaining an authentic voice. 

  • Transform strategic planning using AI for insights, scenario planning, and innovation. 

  • Design ethical AI implementation frameworks that balance automation and human judgment.

Skills you'll gain

Category: Strategic Communication
Category: Strategic Marketing
Category: Business Ethics
Category: Analytical Skills
Category: Strategic Decision-Making
Category: Business Leadership
Category: Organizational Change
Category: Business Strategy
Category: Leadership
Category: ChatGPT
Category: Decision Making
Category: Communication Strategies
Category: Thought Leadership
Category: Innovation
Category: Business Transformation
Category: Strategic Leadership
Category: Digital Transformation
Category: Generative AI Agents

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Instructors

Julian Jenkins
Starweaver
9 Courses54,009 learners

Offered by

Starweaver

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