• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Content Development and Management, Social Media, Marketing, Design, Computer Science

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Cost Accounting, Quality Control

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Responsive Website Development and Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Human Computer Interaction, Interaction Design, jQuery, Bootstrap (Front-End Framework), Hypertext Markup Language (HTML), Usability, User Experience Design, User Accounts, MongoDB, User Interface and User Experience (UI/UX) Design, Wireframing, Persona (User Experience), Web Applications, Full-Stack Web Development, Interactive Data Visualization, JavaScript Frameworks, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Fundamentals of GIS

      Skills you'll gain: ArcGIS, GIS Software, Data Sharing, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Metadata Management, Data Quality, Data Mapping, File Management, Data Analysis, Data Visualization, Data Presentation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Strategies in Emerging Markets

      Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Balance Sheet, Portfolio Management, Securities Trading, Financial Accounting, Financial Trading, Data Collection, Market Liquidity, Market Data, Investment Management, Financial Analysis, Performance Analysis, Financial Market, Market Dynamics, Project Design, Market Analysis, Technical Analysis, Performance Measurement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      750 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      DeepSeek R1 for AI Marketing and Business Strategy

      Skills you'll gain: Business Leadership, Marketing Automation, Generative AI Agents, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Marketing Planning, Business Analytics, Marketing Effectiveness, Marketing Analytics, Customer Analysis, Business Process Automation, Business Strategies, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Metric, Business Metrics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…282930…345

    In summary, here are 10 of our most popular marketing analytics courses

    • Build a Full Website using WordPress: Coursera Project Network
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Value Chain Management: University of Illinois Urbana-Champaign
    • Responsive Website Development and Design: University of London
    • Fundamentals of GIS: University of California, Davis
    • Trading Strategies in Emerging Markets: Indian School of Business
    • YouTube Optimization: Grow Your Presence: Coursera
    • Organic Marketing: Facebook Groups For Small Businesses: Coursera Project Network
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Instagram Optimization: Grow Your Presence: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok