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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • C

      Coursera Instructor Network

      AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

      Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Marketing Automation, Generative AI

      3.9
      Rating, 3.9 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Produce Compelling Copy That Sells

      Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Marketing Collateral, Target Market, Content Creation, Value Propositions, Product Knowledge, Editing, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Good with Words: Writing and Editing

      Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Concision, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Planning, Detail Oriented, Communication, Brainstorming, Time Management, Content Creation, Overcoming Obstacles, Resourcefulness, Lifelong Learning, Decision Making, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Professional Networking, Online Advertising, A/B Testing, Social Media Campaigns, Digital Advertising, E-Commerce, Customer Retention, Customer Relationship Management, Campaign Management, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Creative Writing

      Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Creativity, Persistence, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Logo Design, Brand Management, Content Marketing, Target Audience, Advertising Campaigns, Content Creation, Advertising, Marketing Design, Creative Design, Marketing Communications, Brand Awareness, Proposal Development, Value Propositions, Content Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      832 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Stanford University

      Writing in the Sciences

      Skills you'll gain: Grant Writing, Peer Review, Technical Writing, Technical Communication, Writing, Scientific Methods, Journals, Editing, Research, Media and Communications, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9.4K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Copywriting with ChatGPT: Crafting High-Quality Blog Content

      Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • M

      Michigan State University

      Write Your First Novel

      Skills you'll gain: Peer Review, Storytelling, Writing, Editing, Proofreading, Creativity

      4.3
      Rating, 4.3 out of 5 stars
      ·
      362 reviews

      Beginner · Course · 3 - 6 Months

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1234…17

    In summary, here are 10 of our most popular copywriting courses

    • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
    • The Strategy of Content Marketing: University of California, Davis
    • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
    • Good with Words: Writing and Editing: University of Michigan
    • Google Digital Marketing & E-commerce: Google
    • Creative Writing: Wesleyan University
    • Branding: The Creative Journey: IE Business School
    • Launch Your Online Business: The State University of New York
    • Writing in the Sciences: Stanford University
    • Content Creation With Generative AI: Coursera Instructor Network

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

    Top courses include The Strategy of Content Marketing from UC Davis, Good with Words: Writing and Editing from the University of Michigan, and Social Media Marketing from Northwestern University. These programs cover persuasive writing techniques, content strategy, and how to craft copy that drives results.‎

    Yes. Many copywriting courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

    Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

    Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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