Name: Brand Management: Strategies for a Strong Brand
Brand: Coursera Instructor Network
Availability: OnlineOnly
Rating: 4.8 (35 reviews)

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Learner Reviews & Feedback for Brand Management: Strategies for a Strong Brand by Coursera Instructor Network

4.8

stars

166 ratings

About the Course

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience....

Top reviews

Nov 11, 2024

It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.

Jun 17, 2024

Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!

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26 - 35 of 35 Reviews for Brand Management: Strategies for a Strong Brand

By Shalini S

•

Apr 29, 2025

loved it!

By INDRAJITDEB S

•

Aug 29, 2024

Nice

By DIKSHAJAIN2821@GMAIL C

•

Aug 21, 2024

Good

By MUHRIZ M

•

Aug 20, 2024

Nice

By Kopal G

•

Jun 11, 2025

it was an excellent course. great to learn from the mentor. everything was clearly explained in detail with examples. best short beginner course for the people who wants to study about branding and its management. I am happy to enroll for the same and gain its knowledge.