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About the Course

According to Gartner, digital channels have accounted for almost 80% of marketing budgets in recent years. Talented digital marketers and growth hackers are in high demand! Whether you're aiming to become a digital marketing professional or growth hacker—or you're a small business owner, startup founder, or freelancer looking to build digital marketing skills, this course gives you the foundations you need to kickstart your digital marketing journey. During the course, you’ll explore the key elements of digital strategy—target audience, channels, and analytics—and learn how to align them with business goals for maximum impact. You’ll explore key digital channels—such as social media (including LinkedIn, Facebook, Instagram), email marketing, pay-per-click (PPC) advertising, and content marketing—and learn how to enhance online visibility and drive engagement. You’ll learn to analyze audiences using demographic and psychographic insights to craft targeted campaigns and learn to build audience personas using tools like Semrush. Additionally, you’ll investigate key marketing metrics, including traffic, conversions, return on investment (ROI), and engagement. If you’re looking to take your first step into the highly rewarding world of digital marketing and growth hacking, enroll today!...