HubSpot Academy
Strategic Customer Relationship Management & Sales Technique Specialization
HubSpot Academy

Strategic Customer Relationship Management & Sales Technique Specialization

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Rachel Sheldon
Tiphaine Amblard
Kyle Jepson

Instructors: Rachel Sheldon

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3.5

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Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
3.5

(10 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop a marketing-driven sales enablement strategy

  • Generate and manage leads with the HubSpot CRM and Sales Hub tools

  • Organize, visualize, and report on sales data with HubSpot’s CRM

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Taught in English

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from HubSpot Academy
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Specialization - 5 course series

Sales Enablement

Course 127 hours

What you'll learn

  • How to manage for sales enablement through alignment of the sales and marketing teams

  • Strategies for making connections with your buyers

  • How to enable continued customer success, even after the sale

Skills you'll gain

Category: Meeting Facilitation
Category: Sales Enablement
Category: Content Creation
Category: Target Audience
Category: Content Strategy
Category: Sales Operations
Category: Sales Management
Category: Sales Strategy
Category: Sales Process
Category: Sales Training
Category: Service Level Agreement
Category: Customer Success Management
Category: Sales
Category: Customer Insights
Category: Lead Generation
Category: Business Writing

Inbound Sales

Course 220 hours

What you'll learn

  • How to develop an inbound sales strategy that uses social selling

  • How to identify and connect with inbound leads using an outreach sequence

  • How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Skills you'll gain

Category: Prospecting and Qualification
Category: Persona Development
Category: Sales Strategy
Category: Sales Process
Category: Target Audience
Category: Customer Analysis
Category: Sales
Category: Marketing Automation
Category: Sales Presentations
Category: Professional Networking
Category: Lead Generation
Category: Sales Pipelines
Category: Customer Relationship Management (CRM) Software
Category: Email Marketing
Category: Needs Assessment

Lead Management with HubSpot

Course 321 hours

What you'll learn

  • How to create an effective lead management strategy and workflow

  • Lead segmentation, qualification, and nurturing within HubSpot

  • How to track lead managemetn results and report them in a dashboard

Skills you'll gain

Category: Lead Generation
Category: HubSpot CRM
Category: Service Level Agreement
Category: Prospecting and Qualification
Category: Prioritization
Category: Process Mapping
Category: Sales Pipelines
Category: Sales Development
Category: Email Marketing
Category: Dashboard
Category: Campaign Management
Category: Sales Process
Category: Customer Acquisition Management
Category: Customer Relationship Management
Category: Workflow Management
Category: Marketing Automation
Category: Performance Metric

Sales Reporting with HubSpot

Course 417 hours

What you'll learn

  • How to audit, clean, and organize your data with HubSpot’s CRM platform

  • Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals

  • How to create custom reports on the HubSpot dashboard with compelling data visualizations

Skills you'll gain

Category: Data-Driven Decision-Making
Category: HubSpot CRM
Category: Dashboard
Category: Business Reporting
Category: Sales Strategy
Category: Key Performance Indicators (KPIs)
Category: Customer Relationship Management (CRM) Software
Category: Forecasting
Category: Sales Process
Category: Data Visualization
Category: Sales
Category: Business Metrics
Category: Customer Success Management
Category: Performance Metric
Category: Customer Service
Category: Customer Data Management
Category: Goal Setting

What you'll learn

  • How to create an effective and efficient sales process

  • How to develop a sales team hiring strategy

  • How to implement an effective sales team onboarding program

Skills you'll gain

Category: Sales Process
Category: Employee Coaching
Category: Target Market
Category: Sales Training
Category: Goal Setting
Category: Sales Strategy
Category: Recruitment Strategies
Category: Employee Onboarding
Category: Process Development
Category: Sales Development
Category: Sales Management
Category: Sales Enablement
Category: Interviewing Skills

Instructors

Rachel Sheldon
HubSpot Academy
8 Courses3,525 learners
Tiphaine Amblard
HubSpot Academy
8 Courses9,384 learners

Offered by

HubSpot Academy

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